Search Engine Optimization is definately booming business in Denmark and in most industrialised countries around the world. Getting the top 5 positions in the major search engines is the name of the game. In Denmark it’s Google that gets almost all the attention hence 93% of all generated search results are delivered by Google. Maybe the “official” explanation by Wikipedia will enlighten you a bit:

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results for targeted keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEO or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.

And now in Danish:

Søgemaskineoptimering er booming business i Danmark og i resten af den industrialiserede verden. At opnå top 5 positioner i de væsentlige søgemaskiner er det, det hele handler om. I Danmark er det primært Google, der får al opmærksomheden, og det skyldes, at Google leverer ca. 93% af alle søgeresultater i Danmark. Nogle gange benyttes den mindre korrekte betegnelse: Søgeoptimering også om emnet.

Ingen tvivl om at søgemaskineoptimering er meget mere end et buzz word. Gode links om emnet: Universal search | Google Sitemaps | Gratis links